2022 Specific Purpose Tax Initiative
We were asked by local County Commissioners to put together a marketing program to inform voters about the Specific Purpose Tax Initiative that was being placed on the ballot in November. We acted as a consultant for radio advertising, digital marketing, local news stations, and printed materials. We helped in updating the website with educational materials in an effort to inform the voters about the details of this initiative.
Yard Signs
Complete with a QR code the viewer could scan to send them to the county's website.
Social Media Graphics
Graphics designed for social media and embedded ads on various news websites.
Flyers & Brochures
Informational flyers and brochures were created to distribute throughout the community to inform voters about the details of the initiative.
Utility Bill Inserts
Instead of a direct mail postcard, we utilized the services provided by the City of Rock Springs water billing system and included flyers in each bill to target residents.
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